The fast growing Turkish real estate sector needs instruments making a difference. While different instruments such as real estate investment funds and hotel room sales have been developed in recent periods, the sector still has an expectation for new instruments. Gürler Ünlü, the Chairman of the Strategy Platform for Real Estate (GISP), emphasizes the need for sales being made to large corporate investors instead of individual sales, in order for Turkish real estate market to be able to reach world standards.
Stating that the use of an investment management system in Turkish market will bring productive investments, Ünlü says that systems directed at the management and better evaluation of completed buildings and idle investments will also be implemented in Turkey in the coming period. Ünlü also emphasizes that the activation of investment vehicles such as rental and real estate certificates and GYO shares in place of title deeds will create the possibility of easier and safer investment opportunities for both investor companies and individual investors. Ünlü, who states that the hotel room sales system, which has been implemented in recent periods in Turkey, is the same as selling from a model, and says, “If this had been a successful system, Hilton and Marriott would have implemented it too. This system may create victims in the future.” Ünlü also emphasizes that real estate investments directed at the accommodation of the personnel employed at the coastal hotels will come to the fore in the coming period.